Zain KSA announced that it has signed a strategic sponsorship agreement with Italy’s FC Internazionale Milano football club. Under the agreement, Zain KSA will offer home packages with special edition Inter-themed 5G routers. 

This sponsorship is part of Zain KSA’s ongoing efforts to enhance the experience of its users and enrich their digital journey. The company offers a suite of products and services that support its customers’ professional and personal goals and cater to their interests, including their love of sports.

Zain KSA chose Inter for its legacy and global standing as a top-level football club, alongside its growing fan base in Saudi Arabia. 

During the six-month sponsorship agreement, football fans in the Kingdom, particularly Inter devotees, can enjoy Zain KSA’s advanced 5G experience through home packages that offer routers featuring their favorite club’s logo.

This approach, the first in the Kingdom and the region, adds to Zain KSA’s lineup of innovative initiatives designed to enhance people’s lifestyles and bring more value to their every-day experiences.

Zain KSA’s Chief Sales Officer, Eng. Maher Al-Fawaz, “This partnership with FC Internazionale Milano aims to promote a culture of sports in the Kingdom in line with our goals to promote a dynamic, connected and vibrant society. This innovative collaboration meets the growing aspirations of football fans in the Kingdom and attracts international clubs to have activities in Saudi Arabia, and reflects our commitment to contribute to the empowerment of the sports ecosystem in Saudi Arabia."

“We are very happy to announce our first regional partnership in Saudi Arabia, an area that is key to us for developing the Inter brand and one which is showing an increasing interest in Inter,” commented FC Internazionale Milano CEO Corporate Alessandro Antonello. “Besides being our first partnership in the Saudi Arabia market, this collaboration with Zain KSA also enables us to join forces with a brand that, like Inter, views innovation and care for their community as two fundamental pillars of their growth strategy.”