Zain KSA has delivered a reliable, enhanced digital experience for pilgrims at the Two Hholy sites Mosques during Ramadan 1447H, particularly in the last ten days, through an advanced network powered by Artificial Intelligence (AI).

These capabilities optimized network performance and enabled intelligent operations management. The proactive data traffic handling helped maintain service quality and stability, even during peak demand. This ensured that pilgrims’ connectivity and digital requirements were met, improving their overall experience.

Zain KSA recorded a 42% growth in 5G users and a 28% increase in overall data traffic during Ramadan 1447H, compared to last season. Download speeds increased surged by 53%, while  high-quality voice call users quality improved, drivingincreased by a 15% increase in volume.

Zain KSA’s advanced 5G network, offering 100% coverage across the Two Hholy Mosquites, further strengthens its position as a preferred choice for pilgrims, providing a reliable digital ecosystem that withstands heavy use during peak periods.

This aligns with the company’s strategy to leverage its technological investments in support of Saudi Vision 2030, particularly the Pilgrim Experience Program by improving digital readiness and telecommunications infrastructure efficiency. These efforts expand the digital capacity of the holy sitesHajj and Umrah and help accommodate the rapid increase in visitor numbers, in line with the Kingdom’s goal to welcome 30 million pilgrims annually by 2030.

Eng. Mohammad bin Abdulaziz AlNujaidi, Zain KSA Chief Technology Officer, commented: “At Zain KSA, we continue to invest in advanced technologies and innovation to strengthen the readiness of our digital infrastructure and deliver a trusted, comprehensive connectivity experience for pilgrims. These efforts contribute to national digital transformation goals and keep pace with the growth in the number of pilgrims and visitors. In parallel, the AI integration in network management demonstrates Zain KSA’s capacity to maintain operational efficiency and service quality during high-density periods, which facilitates pilgrims’ journeys and enhances their experience.”