Yaqoot, the digital platform from Zain KSA, a leading digital services provider, has formed a strategic partnership with major technology company Huawei Global. The collaboration aims to upgrade Yaqoot’s Business Support Systems (BSS), strengthening operational efficiency and enabling a more advanced, integrated digital experience.

This partnership aligns with Yaqoot’s approach to remodel its digital infrastructure on more robust foundations by adopting next-generation BSS solutions. This will enable Yaqoot to build a more agile operating model to respond to fast-evolving market demands. 

The collaboration will accelerate the development of digital products and services and reduce time-to-market, introducing greater flexibility and more personalized offerings. It will also improve operational efficiency through more optimized automation and simpler technical frameworks, while supporting advanced analytics for data-driven decision-making and sustained growth.

On the customer experience level, the upgrade will deliver deeper insights into user behavior, unlocking hyper-personalized offerings and enhancing the customer journey across all touchpoints. Simultaneously, users will gain greater control over their digital services through a seamless, fully integrated experience that supports satisfaction and trust.

Executive Vice President of Strategy and Innovation at Zain KSA, Njoud bint Mohammed AlShehri, said: “This partnership is part of our ongoing commitment to developing an integrated, customer-centric digital experience that is more flexible and easy-to-use. Yaqoot is focused on building a modern digital model that keeps pace with our customers’ evolving expectations through strengthening our innovation capabilities and responsiveness and leveraging the latest technologies. We believe this collaboration will transform how we roll out digital services, accelerating digital transformation in the Kingdom, in line with Saudi Vision 2030”.

Through this partnership, Yaqoot is progressing toward a new phase of digital maturity by developing an operating infrastructure driven by automation and analytics. This enhances its ability to deliver innovative digital services and firmly establishes an integrated digital model that supports elevated, customer-centric experiences.