Yaqoot, the all-digital service from leading telecommunications and digital services provider Zain KSA, has won two awards at SMARTIES KSA 2025, organized by the Marketing + Media Alliance (MMA) in Riyadh.

This double win reflects Yaqoot’s strategy to lead the Kingdom’s innovative digital solutions landscape. It also highlights the brand’s contribution to nationwide digital transformation and its efforts to enhance digital inclusion in line with Saudi Vision 2030. 

This recognition reaffirms Yaqoot’s commitment to delivering a seamless, customer-centric digital journey and acknowledges the brand’s impactful marketing solutions that enhance the telecoms experience, ensuring it remains grounded in real user needs.

Yaqoot earned the Silver Award in Performance Marketing in recognition of its advertising campaigns, which achieved measurable results in sales and app downloads. It also won the Bronze Award in Customer Journey & Lead Generation / CRM for its excellence in building an integrated customer journey, enhancing ease-of-use, and increasing engagement and conversion rates.

Njoud AlShehri, Executive VP of Strategy and Innovation at Zain KSA, commented: “Yaqoot’s recognition in the awards reflects Zain KSA’s strategic commitment to providing an integrated innovation-based user experience that places the customer at the heart of our digital transformation. By delivering a customer-centric ecosystem that empowers users to design their own digital journeys, we’ve become closer to every customer in the Kingdom as a trusted partner supporting and enhancing their digital experiences.”

This achievement adds to Yaqoot’s track record. The brand received two MMA SMARTIES (Gold and Silver) for the Market Impact and Experience Technology categories, underscoring its proven excellence in delivering innovative, customer-centric digital experiences and creative marketing campaigns.