MDLBEAST, Saudi Arabia-based music entertainment company, and Zain KSA, leading digital services provider in the Kingdom, announced a strategic partnership to advance the future of Saudi entertainment and music and enhance digital experiences at the region’s largest music events. Under this agreement, Zain KSA will be the exclusive provider of high-performance telecom services and digital infrastructure for MDLBEAST events, most notably SOUNDSTORM, the largest music festival in the Middle East.

The partnership aims to elevate innovation in entertainment by integrating advanced digital technologies into live music event experiences, creating immersive activations that connect with the youth, the key driver shaping Saudi Arabia’s entertainment and creative industries. Technology will also empower local talent through platforms that nurture their artistic development, while supporting the production of local music content and expanding its regional and global reach.

This collaboration marks another step forward for the Saudi music scene, creating a nurturing environment for young creatives and artists to promote their projects from production to live performances and maximize their visibility across the Kingdom and beyond.

MDLBEAST emphasized that this partnership with Zain KSA builds on its ongoing commitment to delivering world-class entertainment that reflects the energy of youth and champions emerging musical and artistic talent. This collaboration will unlock opportunities for advancing the digital backbone of festivals and events, reinforcing Saudi Arabia’s position as a global hub for music enthusiasts.