Astellia, leading provider of network and subscriber intelligence for mobile operators, and Zain Saudi Arabia, the leading mobile telecom innovator in the Kingdom of Saudi Arabia, announced today that they have won the Global Telecoms Business (GTB) Innovation award for the project “Predictive CEM Analytics”.

Over the last few years, Astellia and Zain Saudi Arabia have been partnering closely together on bringing the customer experience to a higher level by exploiting subscriber and network big data from Astellia’s Nova solution. The use of predictive and machine learning algorithms provides a clear added value to each of the innovative CEM use cases that are now being created and implemented by Astellia’s consultants and Zain teams. A few examples are churn prediction, dynamic subscriber base segmentation, NPS prediction and advanced QoE metrics for popular applications such as YouTube.

"We are very proud of this industry acknowledgment. Zain is strongly committed to offering our valued customers the most appealing products and services. Together with our partner Astellia we worked on innovative CEM use cases to improve end user experience, raise customer satisfaction and generate new revenue streams. These use cases also helped us in shifting our operations from network centric to customer/service centric," explains Eng. Sultan Abdulaziz AlDeghaither, Chief Technology Officer at Zain Saudi Arabia.

"We had a superb range of projects nominated for this year’s awards, the eleventh time Global Telecoms Business has presented our annual Innovation Awards. Each year since 2007 we’ve seen how the industry is getting more innovative and more imaginative about serving customers as technology advances. To get through the first hurdle and be shortlisted is already a great tribute to the quality of work here, and to go on to win an award shows an excellent level of innovation in driving demand for better quality services. Congratulations." Alan Burkitt-Gray, Executive Editor, Global Telecoms Business.

 “We are honored to receive this award. Innovation is one of the core brand values of Astellia, so we highly value this independent endorsement of our excellent team work and unconditional commitment to Zain,” says Ali Wansa, Managing Director, Astellia Middle East.