Zain KSA launched an environmental awareness campaign in contribution to the worldwide Earth Hour events. The campaign included posting several awareness messages on the company’s social networking accounts and broadcasting them in main flagships around the Kingdom.

The company joined the world in this annual event by switching lights off in its headquarters in Riyadh. It also urged employees, account followers, and flagship visitors to join this international event and raise social awareness of the climate change dangers around the world.

Zain KSA is keen on actively participating in international awareness activities and adopting global social responsibility initiatives. So far it has contributed to different global, regional and local events as part of the company’s great interest in fulfilling it social responsibility and promoting sustainability in social activities.

Earth Hour is a global initiative celebrated on the last Saturday of March each year. During this day, people are urged to switch off unnecessary lights and electronic devices for one hour as a sign of their commitment to the Earth’s well-being and their awareness of the dangerous climate changes happening around the world. The initiative started in Sydney, Australia in 2007 and went on to become a worldwide phenomenon.