Zain KSA to invest 4.5 billion SAR in serving its customers
• CEO Kabbani: putting our customers first, today we announce an investment of SAR4.5b to enhance our customer experience.
• CTO Al-Deghaither: significant investment to expand the coverage and capacity of our network, to cover more than 90% of the population with LTE.
Zain Saudi Arabia (Zain KSA) announced the signing of network expansion and upgrade agreements worth 4.5 billion SAR (US $1.2 billion) with five leading global technology companies at a press conference held in Riyadh. The agreements aim to enhance Zain KSA’s customer experience and to improve and expand Zain’s network capacity, coverage and speed.
The agreements were signed with five major international technology companies: Huawei, Nokia, NEC, Cisco, and Alcatel Lucent
Mr. Hassan Kabbani, CEO of Zain KSA said “Today, we are announcing a SAR4.5 billion investment into our customers.  Saudi Arabia is ranked among the top 5 countries in world for digital connectivity per person. We are proud that each and every day, more people chose to join Zain, having heard about the superior customer experience that we offer.  Of course, more customers means that we need more capacity.”
Furthermore, “Today’s announcement is all about building for the future to anticipate the need for more capacity.  We are also expanding our 4G LTE network, making it available to more people, in more places across the Kingdom.”
Mr. Kabbani added “I invite everyone to try Zain. You will be surprised by our innovative packages, leading customer experience and the quality of our network”.
Meanwhile, Eng. Sultan Abdulaziz Al-Deghaither, acting Chief Technical Officer, said “We aim to provide 4G LTE coverage to over 90% of the population, providing existing and new customers with real high-speed mobile internet connectivity. Since its launch, Zain KSA has always operated a very modern telecommunications network, however even our state of the art network now needs to be expanded to accommodate the exponential explosion of data traffic that we see.”
It is worth noting that Zain KSA has achieved numerous successes in telecommunications. It launched its 4G network in September 2011, making it the first operator of such networks in the Middle East.
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