Zain KSA launched direct operator billing service allowing customers to easily purchase Google Play apps and games, the company announced.

Zain subscribers can now use one-tap mobile payments to purchase games and apps in Google Play store, with charges being completed through the subscriber’s monthly bill.

The new service comes in line with the Zain’s strive to bring value and innovation, offering the best possible customer experience, as part of the transformation plan implemented by the company currently.

This cooperation enables Zain subscribers to enjoy the high speeds of the 4G network and obtain various smartphone apps, forming yet a further step in providing distinctive products to customers.