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Zain KSA Adopts Netcracker’s Digital Solutions, Drives Business Growth and Customer Engagement

Monday 4 October 2021

Zain KSA Adopts Netcracker’s Digital Solutions, Drives Business Growth and Customer Engagement

Enhancing its Customers’ Digital Experience

In line with its growth strategy which seeks to elevate its customer experience through deploying premium digital services, Zain KSA has partnered up with Netcracker to enhance its commercial business support system (BSS) and facilitate its operations with advanced digital and cloud-based solutions. Zain KSA will create the foundation for automated network slicing within its core 5G environment which will eventually support its entire network at a later stage. Netcracker’s Operations Support System (OSS) will also enhance Zain KSA’s capabilities in managing its virtual network more efficiently and delivering seamless multivendor services.

Furthermore, Zain KSA will benefit in various areas supported by the Netcracker Digital BSS, such as Customer Management, Revenue Management, Product Management and Channel Management. By integrating the system into Zain KSA’s advanced cloud infrastructure, the solution will provide Zain KSA with a single platform to achieve digital transformation across all payment channels and optimize its support for B2C and B2B customers.

Commenting on the project, Zain KSA’s CEO Eng. Sultan Bin Abdulaziz Al-Deghaither stated, “We are fully committed to ensuring the best digital experience for our customers that matches our multi-award-winning 5G network. Therefore, we are looking forward to upgrading our current BSS infrastructure to boost our growth prospects and accelerate our evolution for the years to come. Netcracker's full suite of pre-integrated solutions, precise delivery and extensive expertise will enable us to sustain rapid growth, achieve greater customer experience and deliver new innovative products in the 5G era.” Furthermore, Zain KSA’s Vice President Business & Fulfilment Eng. Maha AlQernas highlighted the importance of this partnership in building and deploying the latest ICT systems to deliver a distinctive and easy to use digital experience across digital channels, thereby reducing costs and effort as well as increasing operational efficiency.

For his part, Netcracker’s General Manager, Benedetto Spaziani indicated, “Zain KSA exemplifies innovation, disruption, and growth through its pioneering role in the deployment of 5G, enhancing and expanding its network. We are very excited to embark on this new chapter as we support Zain KSA’s journey to redefine its customer experience, create new products and fully leverage 5G.”