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Tiago Rocha da Silva
Chief Marketing Officer

Tiago Rocha da Silva joined Zain KSA as Chief Marketing Officer in September 2020. Rocha da Silva leads the company’s Consumer Digital Transformation effort to provide customers with the best Customer Experience and innovative products and services, and ultimately position Zain KSA as the leading digital services provider in the Kingdom. In addition, he’s responsible for all subjects related with Marketing, Digital Channels, Customer Care and Commercial Reporting.
Tiago brings to Zain KSA over 15 years of experience both as a Strategy Consultant and as an Executive in topics such as Marketing, S&D Strategies, Brand Positioning, Customer Experience and Digital Transformation. He previously worked at Oliver Wyman, Delta Partners, Greenwich Consulting and Movicel. Rocha da Silva holds a Business Administration degree and Executive MBA from ISCTE/INDEG Business School.