Tiago Rocha da Silva holds the position of Chief Commercial Officer at Zain KSA.  He is presently leading the company's commercial digital transformation, with a focus on enhancing customer experience and introducing innovative products and services, all geared towards positioning Zain KSA as the leading provider of cutting-edge digital innovations in the Kingdom. 

Through his work, he led several pioneering studies that have helped expand multiple B2C projects while also supporting Zain KSA’s ESG commitments. 

Tiago brings to Zain KSA over 17 years of experience in Marketing, S&D strategies, brand positioning, Customer Experience, and Digital Transformation. He previously held leadership roles in Tier 1 Strategy Consulting firms such as Oliver Wyman and Delta Partners, as well as Executive Board Member Advisor at Emerge Solutions Group, and Marketing and Strategy Planning Director at Movicel.

Tiago holds a bachelor’s degree in Business Administration and a master’s degree in Executive Business Administration (EMBA) from ISCTE Business School.