Yaqoot, Zain KSA’s all-digital mobile service, has won two awards at the MENA Digital Awards 2025 in the Best Use of Digital Sector – Technology & Telecommunications and Performance Marketing categories. The accolades were presented during a ceremony held in Riyadh on September 8–9, 2025, as part of the Digital Media Forum (DMF).

This achievement reflects the success of Yaqoot’s integrated digital strategy, which places digital inclusion at its core. It provides flexible communication and internet solutions that enable customers to tailor their experiences to their individual needs. The recognition also highlights Yaqoot’s position as a key driver of Saudi Arabia’s digital transformation, reducing reliance on paper transactions and delivering fully digital experiences that enhance quality of life, in line with Saudi Vision 2030 and its future-focused goals.

The two awards reaffirm Yaqoot’s position as one of the region’s most innovative digital offerings. Powered by Zain KSA’s advanced 5G network, Yaqoot delivers an end-to-end digital experience through its dedicated app. Users can manage every aspect of their service, from SIM activation to monthly renewals, entirely online. The process is seamless, paperless, and requires no in-person visits. This milestone also underscores the effectiveness of Yaqoot’s marketing strategy, which has drawn a broad customer base through highly targeted campaigns designed around their needs and expectations. 

Commenting on the achievement, Njoud AlShehri, Executive Vice President of Strategy and Innovation at Zain KSA, said, “Yaqoot embodies the essence of Zain KSA’s strategy and our commitment to innovation and progress. Our mission is to deliver a leading digital experience that enriches people’s lives and fulfills their aspirations for seamless connectivity and reliable communication. We are proud of Yaqoot’s continued exceptional performance, which has made it a top choice for users seeking a service that speaks their language, reflects their ambitions, and keeps them at the forefront of the digital future.”
The recognition adds to Yaqoot’s track record of successful telecommunications and digital marketing. In 2023, it earned the Gold and Silver MMA SMARTIES Awards in the Marketing Impact and Experience Technology categories for its innovative marketing campaigns. In 2021, it was named “Most Innovative Product/Service” at the 15th Telecom Review Summit.