Haythem Bennaceur serves as the Acting Chief Marketing Officer. His exceptional leadership in executive management and innovative strategy development, guided by data-driven decision-making, significantly contributed to the company's sustainable growth.

Bennaceur brings over 20 years of expertise in marketing, sales, distribution, and digital transformation in the telecom industry. He also held multiple senior positions at Oredoo Tunisie.

Bennaceur holds a bachelor’s and a master’s degree from the Institute of Higher Commercial Studies of Carthage (IHEC) in Tunis. Additionally, he completed a Business Leadership Program at IMD in Lausanne, Switzerland, and has earned certifications in finance and strategy from Harvard.