Zain Saudi Arabia has selected Ericsson to transform its technology infrastructure to meet the needs of the future digital frontlines. The end to end digital transformation will bring vital improvements in customer experience and equip the customers with necessary stimuli to react, be exposed and benefit from a larger array of services grounded through a seamless managed service back-stage performance by Ericsson. 
The deal was signed in by Mr. Peter Kaliaropoulos, CEO of Zain Saudi Arabia, and Mr. Ali Eid, Head of Ericsson Kingdom of Saudi Arabia, Jordan and Palestine, in the sidlines of Mobile World Congress 2017, held in Barcelona.
In a deal valued around USD 70 Million over 5 years Ericsson will be responsible for IT Managed Services, Application Development and Maintenance. Ericsson MS team presence alongside Zain Saudi Arabia operations team will create a link between the current situation and the to-be desired operational position by implementing a joint roadmap to achieve this sought operational efficiency which contributes to enhanced customer experience.
Zain Saudi Arabia has taken another leap forward  towards the continuation of their digital transformation journey to create a smarter technology management infrastructure that will synergize consumer behaviour with top-notch customer service fronts. Zain Saudi Arabia today announces that it has entered into a Technology and Digital Transformation partnership with Ericsson.
The end to end digital transformation will bring vital improvements in customer experience and equip the customers with the necessary touchpoints to get exposed and benefit from a larger set of products and services grounded through a seamless managed service ‘back-stage’ performance by Ericsson.
This five-year deal pushes the promise made to the commitment and focus of the first phase by instilling further the mindset of customer centricity that Zain Saudi Arabia is building up through this technology transformation project with Ericsson. Zain will work more effectively and efficiently while being ready to offer the exciting new digital services.
“Providing a state-of-the-art customer experience is an essential part of our transformation plan.” said Peter Kaliaropoulos, Chief Executive Officer, Zain Saudi Arabia “This  agreement represents a new step in our strategy to turn Zain Saudi Arabia into a true digital frontrunner. We are implementing a transformational strategy and investing in the latest technology to improve customer experience hence responding to our customers digital needs. It will help us centralize and streamline our business, creating lean and agile operations that will also result in cost efficiencies."
Eng. Sultan Abdulaziz AlDeghaither, Chief Technology Officer, Zain Saudi Arabia, said “The new Digital Stack will help us to have a 360-degree view of customers, which will allow us to improve our customer experience, by conveying all their digital needs. Zain’s ongoing association with Ericsson ensures our solid growth in this dynamic market.We have become the front runners in the ICT field”.
Ali Eid, Head of Ericsson Kingdom of Saudi Arabia, Jordan and Palestine, said “We have a history of collaboration with Zain Group across various markets at different maturity phases. Being part of their business in Saudi Arabia – we are glad to join forces with Zain Saudi Arabia in this digital transformation journey to provide them with an agile and future-proof technology to fully go digital and allow them to realize their utmost potential, grow their business and offer Zain’s customers innovative and competitive services allowing them to realize what an operator can truly enable in the Networked Society”.