Zain KSA has signed a cooperation agreement with the Aamal Association for Family Development, in line with its integrated ESG strategy and as part of its ongoing efforts to empower all segments of society. This collaboration aims to enhance Zain KSA’s social responsibility efforts and expand the impact of its initiatives to more vulnerable community groups.

This initiative aligns with Zain KSA’s broader corporate sustainability strategy and its diverse programs to empower individuals and advance community development through strategic partnerships and impactful initiatives. Through this collaboration, Zain KSA aims to continue to drive the integration between the private sector and the nonprofit sector, contributing to building a sustainable development ecosystem that supports Saudi Vision 2030’s objectives, fostering a vibrant society, a thriving economy, and a brighter future for all. 

Zain KSA will collaborate with Aamal Association to support productive family projects and market their products and services locally. The initiative will help increase self-employment rates, provide an incubating environment where small family enterprises can grow and enhance their participation in the local economy. Zain KSA will also welcome Aamal Association within its main locations, providing market spaces to sell their products directly to employees and partners.

Commenting on the agreement, Mr. Abdulmohsen Bin Abdulelah Abalkhail, Head of Talent Acquisition and Facility at Zain KSA, said: “At Zain KSA, we are dedicated to advancing nationwide development across all segments of society. We firmly believe in the strength of collaboration and the importance of integrating efforts with civil society organizations to achieve this goal. Our partnership with Aamal Association reflects this commitment, this time through supporting productive family projects and creating an environment where they can thrive and contribute to the local economic growth, in line with the goals of Saudi Vision 2030."

Zain KSA received the Gold Award from the Ministry of Human Resources and Social Development at the inaugural CSR Award in recognition of its impactful sustainability and social responsibility initiatives. The accolade underscores the company’s strategy of empowering the Saudi community and advancing national, humanitarian, and social development efforts within a responsible business framework.