Zain KSA, leading provider of telecommunications and digital services in Saudi Arabia, has signed a strategic partnership agreement with ALTANFEETHI Company, the Kingdom’s premier operator of executive  airport lounges terminals and hospitality servicesacross the Kingdom, to redefine the travel experience across Saudi airports by acceleratingadvance digital innovation across travel, hospitality, and executive servicestransformation .

This partnership reflects the shared commitment of Zain KSA and ALTANFEETHI to the goals of Saudi Vision 2030, advancing digital transformation, strengthening infrastructure sustainability, and elevating traveler experiences. It aims to position Saudi Arabia as a global hub where luxury hospitality and world-class technology converge.

Under the agreement, Zain KSA will modernize the digital infrastructure of ALTANFEETHI terminals   across 27 airports. It will deploy advanced communication solutions and smart scanning systems to enhance operational efficiency and create a seamless, intuitive travel journey.

Chief Business and Wholesale Officer at Zain KSA , Eng. Fahad bin Sahmi Al-Sahmah, commentedstated: , “Our strategy is anchored in innovation and operational excellence. Zain KSA has become a trusted digital partner that empowers organizations to achieve their goals and elevate customer experiences. OurThis collaboration aligns with Zain KSA’s digital transformation goals. It also supports our efforts to with ALTANFEETHI marks a significant step toward upgrading the airportadvance infrastructure across vital sectors infrastructure in the KingdomSaudi Arabia, enabling reliable, future-ready travel experienceswith a particular focus on travel and hospitality.”

Chief Technology & Innovation Officer (CTIO(Name), (Title) at ALTANFEETHI, Mr. Yazeed AlHeliel, said: “This partnership reflects our supports ALTANFEETHI’s commitment strategy to providing exceptionalscale up hospitality services and operations. powered Leveraging by cutting-edge technologies, we will. Travelers across Saudi airports will enjoy a seamless digital journey enabled by an intelligent infrastructure that enhances our operations and meets their evolving needs.” deliver a fully integrated digital hospitality experience across our lounges throughout the Kingdom.”

This collaboration aligns with Zain KSA’s broader strategy to drive digitalization across key sectors, supporting accelerating their growth and enhancing economic diversification. It also reaffirms the company’s commitment to digital inclusion and exceptional customer experiences that enhanceimprove quality of life and strengthen the Kingdom’sSaudi Arabia’s standing as a global smart tourism hub.