Zain KSA announced the signing of a three years agreement with ASTELLIA, a leading provider of network and subscriber intelligence, at Zain’s headquarter in Riyadh.
 As part of the agreement, ASTELLIA will support Zain launch a network based customer experience analysis program, aiming to strengthen customers’ satisfaction. The agreement comes as a new step in the transformation plan Zain KSA is undergoing since early 2014.
Hassan Kabbani, Zain KSA CEO said “We are happy to join forces with ASTELLIA to provide more qualitative service to our customers, and this move forms a further step in our commitment to enhance our services and our network. We always consider ourselves the operator that puts the customer first, caring more about their needs and feedback.”
Meanwhile Christian Queffelec, President and CEO of ASTELLIA said “The agreement we signed with Zain KSA comes in the wake of a long-term partnership, and today we are proud to be part our partner’s strategy to provide the best customer experience on their network.”
It’s worth mentioning that Zain KSA signed a network expansion and upgrade agreement worth 4.5 billion SAR (US $1.2 billion) with five leading global technology companies, as part of its transformation plan implemented by the executive management since early last year.