Thursday 6 July 2023
Offers Their Customers Rewards and Services
Alrajhi Bank and Zain KSA have recently signed a memorandum of understanding for a strategic partnership to enhance cooperation between the pioneering bank and one of the Kingdom’s leading ICT comapnies.
The signing ceremony was held at alrajhi Bank Headquarters in Riyadh, in the presence of Waleed Bin Abdullah Al Moqbel, CEO and managing director at alrajhi bank, and Zain KSA CEO, Eng. Sultan bin Abdulaziz Al-Deghaither, in addition to high-ranking officials from both entities.
Commenting on the partnership, Al-Moqbel said: " alrajhi bank and its subsidiaries are very excited to extend our collaboration with Zain KSA and offer our valued customers even more diverse options that enrich their experience and improve the quality of their life. At alrajhi bank, we continuously strive to expand our mokafaa program by partnering with renowned stores and exceptional brands. Today, mokafaa stands as a leading loyalty program, providing a best-in-class customer experience and granting our customers the opportunity to earn points and benefit from a plethora of rewards through our partners, including airlines, stores, and restaurants."
On his part, Eng. Al-Deghaither stated: “Customer care is one of our strategic focus areas demonstrating our unwavering commitment to delivering an exceptional customer experience by harnessing our full range of available technologies and digital services. Today, through our collaboration with the renowned alrajhi bank, we will further enhance our customers' journey with a loyalty program that offers them a full package of benefits and rewards that exceeds their expectations."
Under this partnership, Zain KSA will become the strategic telecommunications partner for alrajhi bank's flagship loyalty program, mokafaa. A leading loyalty program in the Kingdom, mokafaa empowers customers to earn and redeem reward points, expanding its network to encompass rewarding activities within the telecommunications sector.
Mokafaa loyalty program has been designed by alrajhi bank to provide a rich and rewarding banking experience. Customers can earn points by using its wide range of services, including credit cards, bill payments via the alrajhi mobile app, international transfers, and online marketplace purchases. These points can then be redeemed through numerous Mokafaa Partners across the Kingdom, offering customers a wide range of options to enjoy their rewards.