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On The Sidelines of MWC23

Wednesday 1 March 2023

Zain KSA Signs MoU with Cisco to Boost Digital Transformation in The Kingdom

Zain KSA, the leading digital service provider, announced signing a Memorandum of Understanding (“MoU”) with Cisco to collaborate on the development of network automation and service orchestration to improve network service outcomes. The MoU was signed during its participation at Mobile World Congress (MWC23), which was held in Barcelona from February 27 until March 3. 

Through this MoU, Zain KSA and Cisco plan to work together to develop an automation blueprint that is aimed at simplifying day-to-day network operations, including maintaining, monitoring, and optimizing the system, with sophisticated automation tools, with the aim of supporting the Kingdom’s digital transformation, and enabling the community to enjoy a smarter mobile lifestyle, using advanced technologies so that Zain KSA will be the preferred digital partner for its clients, including individuals, and the business sector.

Commenting on the MoU, Zain KSA’s Chief Technology Officer, Eng. Abdulrahman Al-Mufadda, said: “The expansion of the use of 5G technologies, the significant increase in networked devices, and the increasing consumption of content services have led to increasing pressure on networks, and our cooperation with Cisco is an important step to keep pace with this development and accelerate the digital transformation journey.” He added: “This MoU is in line with our strategy to innovate, deliver integrated digital experiences to our customers, and enhance their experiences across the Kingdom, accelerating the realization of Saudi Vision 2030’ goals.”

Adam MacHale, Vice President, Service Provider EMEA, at Cisco, commented: “Cisco's model-driven approach to network automation with open API’s and service orchestration will help Zain KSA simplify operations and deliver services more quickly across the entire lifecycle. This will enable Zain KSA to improve the quality of its services and continue to deliver a superior customer experience over broadband through reliable and high-speed connectivity.”