Njoud AlShehri is the Executive VP of Strategy and Innovation at Zain KSA. She leads the company’s innovation initiatives with a focus on customer-centricity and digitalization.

AlShehri championed the launch of Zain KSA’s Yaqoot brand in 2018, redefining telecom services through an all-digital approach. She led the development of the brand’s strategic plans, systems, and products, including operations, marketing, and sales management, while ensuring regulatory compliance. The brand saw a remarkable growth of over 700% from 2019 to 2024 and earned several accolades, including the ‘Most Innovative in Product Services’ award at the Telecom Review Summit, and the Gold and Silver awards from MMA SMARTIES (the Mobile Marketing Association) for the Best Innovative Marketing Campaign in two categories: Market Impact and Technology Utilization. A visionary technology leader, AlShehri continues to shape a dynamic environment that supports innovation and strategic growth. 

In 2014, AlShehri joined Zain KSA as an engineer in the Networks and Information Technology Department. Throughout her career, she held several leadership and technical positions in systems development and marketing.

AlShehri holds a Bachelor’s degree in Computer Science and Information Systems from Princess Nourah University, in addition to professional certificates in leadership, information technology, and digital marketing. She won the 2023 ‘Global Merit Leader Women in ICT of the Year’ award from Telecom Review in recognition of her ICT career and her contributions.