Fabricio Martinez was appointed as Vice President, Strategy & Transformation on July 1st, 2021, and he is responsible for Zain's strategy, transformation, programs, and supporting business excellence. More recently, he was appointed to lead Zain’s digital transformation. He joined Zain KSA in 2018, leading the Company’s main programs, such as the launch of the 5G network in 2019 and customer experience in 2020.

Martinez is a telecoms executive with 21 years of work experience in the Middle East, Africa, and Europe, and has global exposure in consulting, networks, and business modelling for the mobile industry with a focus on emerging technologies and services. He has occupied different roles in consulting, business development, and strategy and CAPEX/OPEX efficiency programs. Martinez holds a Masters in Strategic Direction of ICT from Universidad Politécnica de Madrid.