Yaqoot, the digital service by Zain KSA, has announced a strategic collaboration with Saudi fintech company Barq. The Memorandum of Understanding (MoU), signed at Money20/20 Middle East in Riyadh, aims to strengthen collaboration and explore opportunities to develop integrated digital initiatives and solutions that advance the customer experience and respond to evolving customer needs.
The MoU will leverage the capabilities and expertise of both parties and open new pathways for collaborating across connectivity, financial services, and digital technologies. Yaqoot and Barq aim to explore more connected and seamless customer-centric experiences that keep pace with rapidly evolving digital service usage patterns.
The partnership will explore opportunities to develop value-added digital initiatives through solutions that build on the strengths of Yaqoot and Barq and offer greater agility, convenience, and integration.
The MoU builds on Yaqoot’s approach to establish high-value partnerships and extend its digital experience beyond traditional connectivity services. This supports the development of more diverse, flexible experiences while enhancing Yaqoot’s ability to respond to customers’ needs and interactions with the digital world.
Commenting on the MoU, Executive Vice President of Strategy and Innovation at Zain KSA, Njoud bint Mohammed Alshehri, said: “At Yaqoot, we believe the digital experience extends beyond connectivity to solutions and services that respond to customers’ everyday needs. Our strategic partnership with Barq marks a step toward exploring new opportunities that bring together the capabilities of both parties and create the potential for more seamless, integrated digital experiences. We continue to build high-value partnerships around a clear understanding of our customers’ changing needs and look forward to translating this collaboration into initiatives that add value to their experience.”
The MoU with Barq reflects Yaqoot’s ambition to reinforce its position as an advanced digital service and expand its ecosystem of strategic partnerships across fintech and digital services, paving the way for more customer-centric, innovative experiences.The collaboration is also part of Zain KSA’s efforts to support Yaqoot in continuing to develop its digital ecosystem and build strategic partnerships, enabling more diverse and adaptable customer experiences while keeping pace with Saudi Arabia’s growing digital economy and Saudi Vision 2030 goals.
